Productstash is perfect for product teams, agencies, marketing teams and consultancies of all sizes - whether you're a product manager managing a portfolio of products, or you're a marketing manager wanting to push out updates, Productstash is a great fit.

Productstash can be used in so many different ways depending on your workflow and needs.

The app revolves around three core components: roadmaps, updates and ideas. Each of these can be configured with additional features that can be enabled/disabled based on your needs. For example, if you simply wanted a Release canvas to share publicly, then the Roadmap section and Ideas section can be switched off. Equally, if you just wanted a Roadmap view and an Idea section to capture ideas, the Release section can be switched off. It's entirely configurable and completely up to you!

The majority of our users use Productstash for:

- Creating product roadmaps
- Announcing updates
- Announcing product news
- Collecting customer ideas
- Sharing feature development progress
- Surfacing and sharing release notes
- Prioritizing and validating new ideas
- Uploading and sharing attachments, wireframes and designs

Most definitely! With Productstash you have the ability to create a public (or private) Ideas board where you can start collecting ideas and feedback directly from your audience.

Yes! With Productstash you have the option of creating a standalonde Updates page (like ours here), or you can create an Updates widget that can be embedded within your own website.

Your Public Roadmap is a public view of your roadmap, updates and ideas all in one single place. You can see ours here. These can be configured as a standalone website, or embedded within your own websites. Each tab of your Public Roadmap (Roadmap / Updates / Ideas) can be renamed or turned off if not required.

Yes! Public roadmaps, ideas and update widgets can all be added to multiple websites.

Absolutely. All Roadmaps, Updates and Ideas can be configured at a "Product" level, and you can control branding and permissions by Product, meaning if you had 5 clients, you could create 5 Products, and then embed your Public Roadmap or Widget for each Product/Client.

Within Productstash every Workspace comprises of:

- Roadmap
- Updates
- Ideas

Workspaces can represent different things for different customers. For some, a Workspace might relate to a product whilst for others it might relate to a business, website, or a general grouping of content.

Build Roadmaps

Yes - all roadmaps can be shared with your internal colleagues. Simply invite them to Productstash and they'll be able to view and interact with your roadmaps.

Yes! All roadmaps can be configured to expose a public URL that anyone can else. You can completely tailor this view, hiding specific cards, display limited information or completely hide / show particular roadmap tabs.

Announce Updates and News

Yes! You can configure our widget and embed this within your own websites and web apps. See ours here

Absolutely. All widgets can be configured to be launched from a custom HTML element of your choice. Simply add this into our configuration and hey presto!

Absolutely. You can embed your widgets on as many websites as you like!

Yes! Like all roadmap cards, visibility of release notes can be set on an update-by-update basis, meaning you can publish general updates to the world, while hiding sensitive to "secret" information.

Collect Ideas and Feedback

Yes! You can configure your Public Roadmap to display an Ideas tag, and then enable public submissions, meaning anyone and everyone can submit their ideas!

Right now the Priority Score for ideas are simply a calculation based on the 'Effort' and 'Value' you assign each idea. We use a scale of 1-5 for each metric to then calculate the overall Priority Score.


If you're currently stuck in the world of Excel product roadmap templates or Word documents then Productstash would be a perfect next step for you. Likewise, it's a great alternative to tools such as Trello for creating and managing roadmaps, as well as an alternative to Beamer or AnnounceKit for product updates.

Trello is a super tool - we even use it for our actual development work - however, if like us, you need more product-focused features, more granular roadmap configurations, as well as an easy platform to capture ideas and create release notes, then Productstash could be a better fit.

Yes! Beamer is an awesome tool and offers a heap of cool features. Whilst Productstash's "Updates" component is not a feature-rich, it still provides many similar features (plus additional Roadmap & Ideas components).

Yes, Productstash can be accessed within all mobile and tablet browsers.

Productstash will work across the latest versions of Chrome, Safari, Firefox, Edge and Brave. We would recommend using Chrome as the user experience is optimised for this particular browser.

Absolutely. We take your privacy very seriously. We will never share or sell your data, and upon request we will remove all of your data in line with your right to be forgotten. You can read more about your privacy here.


Yes! Currently we offer two plans, one is free (forever!) and the other is a paid plan which enables premium features. You can view pricing options here or learn about our the free offering here.

14 days. After 14 days you will be downgraded to our free plan.

Within Productstash you have three core user roles:

1. Admins - have access to all edit functions as well as billing and subscription option.
2. Editors - have access to all edit functions.
3. Reviewers - can view content (but cannot change or edit them), vote on existing ideas and submit new ideas

Our paid plans start at $12/month. Read more about pricing, including our free forever plan.

Yes. You can upgrade or add users at any time. For any upgrade in plan level, your debit or credit card that you provided will automatically be charged a prorated amount for the remainder of the current billing cycle. Subsequent billing cycles will be charged at the full amount of the new plan.

Yes! If you cancel your subscription before the end of your current paid month, your cancellation will take effect immediately and you will not be charged again, however you will be able to use all paid features until the end of your current billing period.

Your payments are handled securely through Stripe, who are the world's most trusted third party provider when it comes to payments. We never store your credit card details or sell your data. Read more about Stripe.

Product roadmaps

Product roadmaps are a visual presentation of your product vision, progress and overall direction of your product over time.

Product roadmaps will visually communicate what’s currently in progress as well as the short term goals, but more importantly, they will paint a clear picture of where the product is headed and provide rationale for why. Roadmaps should reflect the product’s priorities and align with your company’s overarching strategy and goals.

Top three key objectives of a product roadmap:

1. Articulate product vision and strategic direction
2. Communicate product development progress and plans
3. Align stakeholders and facilitate discussion

Prior to the emergence of agile methodologies, product development (and therefore the product roadmap) was much more static. Companies would spend extensive time planning product development backlogs and then agree on a 6, 12 or even 24 month development plan, which would ultimately drive the product roadmap.

These days, more and more companies are moving towards agile ways of working, placing more value on quickly responding to change (customer feedback, competitive landscape etc) and adapting rather than sticking to detailed blueprints. Therefore, agile product roadmaps are much more of a living document which are regularly updated to reflect the current priorities, feature development and overall strategic direction.

This makes it more and more important to have a clear, simple product roadmap that can be easily updated and shared with colleagues, stakeholders and customers.

Thematic, or goal-oriented roadmaps, are becoming more and more popular when building agile product roadmaps.

These types of roadmaps focus on goals and objectives and are used to “bucket” together features that will ultimately deliver the outcome of the objective. A simple example of this might be an objective of “Increase conversions” which would then include features such as:

- Simplify sign up page
- Implement live chat
- Feature reminder emails

Although there is no set rule, theme based roadmap items typically group together 2-5 features together.

Theme based product roadmaps should still reflect your product’s priorities and align with your company’s overarching strategy and goals.

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