Product roadmaps

Product roadmaps are a visual presentation of your product vision, progress and overall direction of your product over time.

Product roadmaps will visually communicate what’s currently in progress as well as the short term goals, but more importantly, they will paint a clear picture of where the product is headed and provide rationale for why. Roadmaps should reflect the product’s priorities and align with your company’s overarching strategy and goals.

Top three key objectives of a product roadmap:

1. Articulate product vision and strategic direction
2. Communicate product development progress and plans
3. Align stakeholders and facilitate discussion

Prior to the emergence of agile methodologies, product development (and therefore the product roadmap) was much more static. Companies would spend extensive time planning product development backlogs and then agree on a 6, 12 or even 24 month development plan, which would ultimately drive the product roadmap.

These days, more and more companies are moving towards agile ways of working, placing more value on quickly responding to change (customer feedback, competitive landscape etc) and adapting rather than sticking to detailed blueprints. Therefore, agile product roadmaps are much more of a living document which are regularly updated to reflect the current priorities, feature development and overall strategic direction.

This makes it more and more important to have a clear, simple product roadmap that can be easily updated and shared with colleagues, stakeholders and customers.

Thematic, or goal-oriented roadmaps, are becoming more and more popular when building agile product roadmaps.

These types of roadmaps focus on goals and objectives and are used to “bucket” together features that will ultimately deliver the outcome of the objective. A simple example of this might be an objective of “Increase conversions” which would then include features such as:

- Simplify sign up page
- Implement live chat
- Feature reminder emails

Although there is no set rule, theme based roadmap items typically group together 2-5 features together.

Theme based product roadmaps should still reflect your product’s priorities and align with your company’s overarching strategy and goals.


Productstash is perfect for product teams of all sizes - whether you're a product manager manging a single product, or you're a product director responsible for multiple products, Productstash is a great fit.

Productstash allows product managers to easily build and customise beautiful agile product roadmaps through an intuitive drag and drop interface. All roadmaps can be configured to have three core sections:

1. Roadmap - create roadmap cards to reflect what's in progress as well as future deliverables
2. Releases - create release notes, link them to created cards and notify your stakeholders
3. Ideas - capture and validate ideas from your users

Productstash can be used in so many different ways depending on your workflow and needs.

The core app revolves around the roadmap but different features can be enabled/disabled based on your needs. For example, if you simply wanted a Release canvas to share publicly, then the Roadmap section and Ideas section can be switched off. Equally, if you just wanted a Roadmap view and an Idea section to capture ideas, the Release section can be switched off. It's entirely configurable and completely up to you!

The majority of our users use Productstash for:

- Creating product roadmaps
- Sharing feature development progress
- Surfacing and sharing release notes
- Capturing new product ideas from the public and internal users
- Prioritizing and validating new ideas
- Uploading and sharing attachments, wireframes and designs

Yes - all roadmaps can be shared with your internal colleagues. Simply invite them to Productstash and they'll be able to view and interact with your roadmaps.

Yes! All roadmaps can be configured to expose a public URL that anyone can else. You can completely tailor this view, hiding specific cards, display limited information or completely hide / show particular roadmap tabs.

Yes! Like all roadmap cards, visibility of release notes can be set on a release-by-release basis, meaning you can publish general release notes to the world, while hiding sensitive to "secret" information.

Right now the Priority Score for ideas are simply a calculation based on the 'Effort' and 'Value' you assign each idea. We use a scale of 1-5 for each metric to then calculate the overall Priority Score.

If you're currently stuck in the world of Excel product roadmap templates or Word documents then Productstash would be a perfect next step for you. Likewise, it's a great alternative to tools such as Trello for creating and managing roadmaps.

Trello is a super tool - we even use it for our actual development work - however, if like us, you need more product-focused features, more granular roadmap configurations, as well as an easy platform to capture ideas and create release notes, then Productstash could be a better fit.

Yes, Productstash can be accessed within all mobile and tablet browsers.

Productstash will work across the latest versions of Chrome, Safari, Firefox, Edge and Brave. We would recommend using Chrome as the user experience is optimised for this particular browser.

Absolutely. We take your privacy very seriously. We will never share or sell your data, and upon request we will remove all of your data in line with your right to be forgotten. You can read more about your privacy here.


Yes! Currently we offer two plans, one is free (forever!) and the other is a paid plan which enables premium features.

14 days. After 14 days you will be downgraded to our free plan.

Within Productstash you have three core user roles:

1. Admins - have access to all edit functions as well as billing and subscription option.
2. Editors - have access to all edit functions.
3. Reviewers - can view content (but cannot change or edit them), vote on existing ideas and submit new ideas

Our Pro plan is charged per user, and is either $4.99 per month when billed annually, or $6.99 per month when billed monthly. Read more about pricing.

Yes. You can upgrade or add users at any time. Changes are pro-rated, based on the time you have left on your current plan (monthly or annually), and any extra amounts that are due will be displayed on your next bill.

Yes! If you cancel your subscription before the end of your current paid month, your cancellation will take effect immediately and you will not be charged again, however you will be able to use all paid features until the end of your current billing period.

Your payments are handled securely through Stripe, who are the world's most trusted third party provider when it comes to payments. We never store your credit card details or sell your data. Read more about Stripe.

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